Overview
VISUAL COMMUNICATION was established in the year 2018 with the 3 years B.Sc. Visual Communication Bachelor degree programme as a self-finance course.
Vision
To be a pioneering department in visual communication education, inspiring transformative learning that empowers students to become visionary leaders, creative innovators, and influential communicators who shape the future of media, design, and society.
Mission
- To deliver an innovative and interdisciplinary curriculum that integrates visual design, media communication, digital technologies, and storytelling to equip students with the skills necessary for success in the evolving world of visual media.
- To foster creativity, critical thinking, and technical proficiency, enabling students to craft compelling visual narratives that engage, inform, and inspire diverse audiences.
- To promote research, collaboration, and the development of new communication strategies that address societal needs and contribute to advancements in the media and design industries.
- To prepare students for leadership roles in visual communication fields, including graphic design, advertising, digital media, and film, ensuring they are equipped to innovate and drive progress within the industry and society.
Teaching Method
- Chalk & Talk, LCD Projection
- Assignments & seminars
- Group discussion sessions
- Projection of video & Power point presentation
- Film screening & Analysis sessions
- Guest lectures
Highlights
The main objective of the Visual communication course is to impart theoretical and practical knowledge on media industry and providing the skill sets to the students to meet the current industrial standards and expectations.
- Film & Video Production
- Media Management
- Digital & Social media Marketing
- Desktop Publishing
- Photography
- Web Designing
- Advertising and PR
- Journalism
- 2D &3D Animation
- Visual Effects
- Graphic Designing
Program Outcomes
After the successful completion of B.Sc., Visual Communication program, the students are expected to
- PS01 : Discover the relationships and adapt production procedures in contemporary Print, Electronic and New Media industries
- PSO2 : They will be acquainted with the latest trends in new media and thereby innovate new ideas and solutions to existing problems.
- PSO3 : Design media content with professional ethics and social responsibility to meet the demands of media environment at various levels including regional, national and global.
- PSO4 : They will be familiar with the conventions of diverse genres including film making techniques, Audiography, Videography and Graphic Designing./li>
- PSO5 : To enhance knowledge in various domains such as film, designing, photographs, illustrations and animation thereby using their skills to provide solutions for the problems that exist in the media industry.
PROGRAM SPECIFIC OUTCOMES
After the successful completion of B.Sc., Visual Communication program, the students are expected to
- PS01 : Discover the relationships and adapt production procedures in contemporary Print, Electronic and New Media industries
- PSO2 : They will be acquainted with the latest trends in new media and thereby innovate new ideas and solutions to existing problems.
- PSO3 : Design media content with professional ethics and social responsibility to meet the demands of media environment at various levels including regional, national and global.
- PSO4 : They will be familiar with the conventions of diverse genres including film making techniques, Audiography, Videography and Graphic Designing.
- PSO5 : To enhance knowledge in various domains such as film, designing, photographs, illustrations and animation thereby using their skills to provide solutions for the problems that exist in the media industry.
Course Outcome
The B. Sc. Visual Communication program describes accomplishments that graduates are expected to attain within five to seven years after graduation.
- PEO1 : The graduates will possess the skills to develop economically and technically using the knowledge to ensure their own department in the industry.
- PEO2 : To prepare students into media industry-ready professionals and entrepreneurs by developing professional skills, life skills, media literacy, and digital competency.
- PEO3 : The graduates will be able to work in the 3D modeling animation and visual effects field.
- PEO4 : The graduates will be technically competent to excel in the media industry and to pursue higher studies.
- PEO5 : The graduates will become specialized in the areas of their interest pertaining to different media.
UNiqueness of the Department
- Mr. C. THAMIZHANBAN., M.Com (CA)., M.Phil., M.B.A.,M.SC (Psy)., (Ph.D.)
- Head of the department
- Arts Placement co-ordinator
- Arts Discipline co-ordinator
- Arts Alumni In charge Mrs. S.MANJULA., M.Com. M.Phil., PGDCA
- Arts Higher Education cell co-ordinator Mrs. P.KALAIVANI., M.Com (CA).,M.Phil., M.B.A., B.Ed.
- Arts Alumni co-ordinator Mrs. A.REVATHI., M.Com (CA)., M.Phil., B.Ed.,
- Arts EDC Co-ordinator Ms. M.KIRUTHIGAA., M.Com (CA)
- NSS co-ordinator -1 Ms.D.MYTHILI. M.Com (CA
- NSS co-ordinator -2 Ms.S.SRIJA. M.Com, Ms.P.GRACY. M.Com
